The owner of Pop&Go Knickers contacted me to provide packaging design services for a range of travel underwear. The concept was to create a premium carton, in this case a same panel tuck carton with adhesive euroslot, to provide an eye-catching POS package to showcase the range. The client already had a logo and photography to supply so this was a simple case of designing an outer that suggested the outdoor/ travel/ festival life that the wearers of this product enjoy. In the example above a simple cut-out allows the shopper to quickly see the colour and style of the product without having to open or damage the packaging.
Experience as a packaging designer when I first began my design career proved invaluable in being able to design something quickly and efficiently, confident that the result wood be press perfect.
For more information on Pop&Go Knickers please visit: www.popandgoknickers.com