Southwest London venue, Belair House wished to create a brochure which highlighted it’s suitability as a location for weddings and celebrations. Working with the team at Belair House we settled on using the Alice font used elsewhere in the literature and website to provide continuity of style and the ‘Belair Purple’ taken from elements within the venue. With implications of royalty, spirituality and sophistication the combination of red and blue in purple always strikes the right balance between welcoming warmth and cool sophistication. Photography was commissioned to show the venue at its best and approval obtained from the happy couple in the photographs.
I took the approach of designing a folder outer so that that internal single sheets could be selected to meet a specific event enquiry. This meant that the internal sheets could be kept current and replaced as sections of the building changed use over time or other event opportunities arose.
Belair House has gone on to become a very successful and popular wedding venue!